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Bath & Body Works, LLC is an American retail store that's part of the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, and home fragrances. Other Limited Brands include The Limited, Victoria's Secret, Express, Henri Bendel, White Barn Candle, and C.O. Bigelow. Limited Brands also once owned Abercrombie & Fitch as well as Lane Bryant.

In the past, Bath & Body Works stores were designed to have more of a "customized" feel. All stores were not exactly alike and the product selection was slightly different from location to location. The product and store used rustic country themes and patterns. Over time, the chain's operations became more streamlined and the product and store design have moved away from a country red check and unfinished wood to a sleeker white and blue. While maintaining the ever popular Signature Collection, all Bath and Body Works locations now carry C.O. Bigelow Apothecary items and Henri Bendel home fragrances.

The company now offers a wide range of body products, rather than just the fragrant body care it was originally known for. Old favorites such as Warm Vanilla Sugar and Sweet Pea have been joined by new favorites The Blossom Fragrances (Cherry Blossom, White Cherry Blossom, Japanese Cherry Blossom, and Magnolia Blossom) and Brown Sugar and Fig, and seasonal fragrances and products are offered with every season's change. Lines like True Blue Spa, in which most products have no lingering scent, and Le Couvent De Minimes are designed to both fragrance and pamper skin, the signature Aromatherapy line to influence moods, and C.O. Bigelow and Pure Simplicity to treat specific skin care issues. The newest addition of Dr. Wexler's skincare moves the store closer to treating the whole body with high quality but affordable products. Bath & Body Works is undergoing a total brand makeover — from gingham check and country-inspired fragrant body care to a modern apothecary of beauty and well-being. Its tagline - Beauty for Body and Soul - speaks to the need to create a more holistic approach to beauty, one that cares for the mind and spirit together with skin and body.

Bath & Body Works originally had a mascot named Kate, who embodied the rustic nature of the company. She was said to have begun the company in her hometown in Ohio. Bath and Body Works is known not only for its products but for a friendly store atmosphere, holiday decorations above and beyond average retail displays, and its Semi-Annual sales running every June and January.

There are 1,555 Bath and Body Works locations nationally, including seven outlet stores; one is in Wisconsin, two are in Ohio, one in California, one in South Carolina, one in Arizona and the newest one in Texas. They offer overstocks, seasonal, discontinued and items that are being repackaged at significant discounts. The company has launched both a catalogue and a website, Bath and Body Works, in the last year. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands but Victoria's Secret.


Products/Fragrances that are in Limited Production, or Discontinued

Bath and Body Works Signature Collection

Limited Production

- Cotton Blossom

- Country Apple

- Juniper Breeze

- Night Blooming Jasmine

- Pearberry

- Plumeria

- Sheer Freesia

- Sun Ripened Raspberry

- White Tea and Ginger

"Classics" - in Limited Production (All still available on website as of 10/1/2006)

- Coco Cobana

- Cool Citrus Basil

- Creamy Coconut

- Flowering Herbs

- Green Clover & Aloe

- Green Tea & Cucumber

- Honeysuckle

- Rice Flower & Shea

- Rich Citrus Cream

- Lemongrass Sage

- Peach Nectar

Discontinued - Freesia

- Fresh Ginger Lime

- Garden Mint

- Gardenia Lily

- Honeyed Almond

- Lavender Flowers

- Orange Blossom

- Red Currant & Thyme Tea

- Seaspray

- Strawberry Lemonade

- Tangerine Spice

- Toasted Hazelnut

- White Ginger & Amber

- Vanilla Bean

- Violet Bouquet

Discontinued Holiday

- Very Merry Cranberry

- Christmas Cookie


Aromatherapy

- Bergamot Coriander

- Blue Lavender Palmarosa

- Cedarwood Sage

- Grapefruit Peppermint

- Neroli Chamomile

- Orange Sandalwood

- Lavender Mimosa

- Ylang Ylang Myrrh

- Ylang Rose

Aromatherapy Remedies Collection


Breathe

- Serenity


Haircare

- BIO collection

- Botanical Nutrients collection

External link

  • Bath & Body Works website
Search Term: "Bath_%26_Body_Works"
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Trendy sights, sounds, smells 

Orlando Sentinel - 2 hours, 35 minutes ago
This holiday season, even bath products are infused with tantalizing aromas. From Temptations come three-in-one cleansers ($12) infused with the scents of spiced apple, pecan, pumpkin pie or cinnamon buns. Kneipp introduces body washes ($14.50) in scents ranging from soothing juniper to sinus-clearing mint and eucalyptus. Available at Bath & Body Works. And Biore offers deep-cleansing cloths

Limited Brands 3Q profit rises to $23.5M 
AP via Yahoo! News - Nov 15 2:26 PM
Limited Brands Inc. on Wednesday posted a profit in the third quarter, driven by strong sales at its Victoria's Secret and Bath & Body Works stores that have been opened at least a year.

Limited Brands Up In 3Q On Strong Same-Store Sales 
NBC 4 Columbus - Nov 16 11:03 AM
Limited Brands said on Wednesday that it swing to a profit in the third quarter, driven by strong sales at its Victoria's Secret and Bath & Body Works stores that have been opened at least a year.

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